The ASIAN INDIAN or SOUTH ASIAN MARKET
Folks, Much has been said about the rapidly growing Asian Indian-American or Indo-American or South Asian Market... and its All True!
Not only is there a rowing interesr and strategic tie up of the USA and India,; the American population of Indian Origin is itself coming of age!
With nearly 2.7 million people of Indian origin- a large segment raised here in the USA PLUS Many who are of Indian Origin by the way of Fiji and Europe and Africa,, who still maintain their roots ; heritage; Culture and food habits!
Examine the market segment and democgraphics:
Most Indian-Americans are Hindus and US CENSUS 2000 showed the Asian Indian population in the United States grew from almost 1,678,000 (16.78 lakh) in 2000 to 2,319,000 (23.19 lakh) in 2005: a growth rate of 38%, the highest for any Asian-American community.
In 2007, CENSUS supplemental puts the number as close to 3 million.
In 2005, the Indian American community has become the second largest Asian community in the United States after the Chinese-American community and that remains tru in 2007-08
Asian Indians are most heavily concentrated in California, New York, New Jersey, Texas, and Illinois
The top urban destinations for Indian Americans include the San Francisco Bay Area, New York City/NJ area, Chicago, Los Angeles, Philadelphia and Washington, D.C
Indian Americans have the highest median income of any national origin group in the United States. ($60,093) and in some areas Higher.
One in every nine Indians in the United States is a millionaire, comprising 10% of U.S. millionaires. (Source: 2003 Merrill Lynch SA Market Study).
About 64% of Asian Indians in the U.S. have attained a Bachelor's degree or more.,compared to 28% nationally.
Almost 40% of all Indians have a master’s, doctorate or other professional degree, which is five times the national average.
72.3% participate in the U.S. work force, of which 57.7% are employed in managerial and professional specialties
English is a major language for professionals from India and Indian Americans are well-represented in the fields of medicine, engineering, finance and information technology.
BUT Indian-Americans ARE NOT A MONOLITHIC Community. There is a Huge diversity within the population and only experts in the field can tell you
For one, while most of the early Indian immigrants were Punjabi and Gujarati, there has been a recent influx of Telugus, Kannadigas, Tamils, Bengalis, Maharashtrians, Malayalis and many other cultural groups in addition to them.
While most Indian-Americans are Hindus, nearly 80%, there are also Muslims, Sikhs, Jains, Buddhists, Christians, Parsis, Baha'is and Jews among them.
So Lets talk and design a Custom Marketing & Media Solution for You!
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INDIAN-AMERICAN FACTS:
- 2.5 million Indian-Americans in the USA by 2005.( much more if you count all people of Indian origin
- 64% have a Bachelors degree (28% National)
- Nearly 40% have a Masters or Doctorate or professional degree
- Median income is over $60,000 (compare $38,000 Nationally)
- 57% are in Managerial or Professional specialities
- English Speaking Majority population among professional Indian-Americans
- Internet plays a big role in daily lives
- Almost All Indian-Americans follow current events and news, via print, internet or televison
- Indian-Americans also spend considerable time within their Sub Cultural and lingusitic groups.
- Temple going and Religious events are a big draw for Indian Americans
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